Mid-2025, the market was shaken by the highly publicised Fitch Ratings forecast, which predicted a potential 15% price correction driven by anticipated oversupply. This was the defining headline of the year.
The Fear: Global investors paused, fearing a return to the volatile cycles of the past, as the report projected massive unit handovers would swamp the market.
The Flaw in the Forecast: Local market data proved more powerful. The actual completion rate of new projects historically runs at only 50–60% of planned handovers. More critically, Dubai’s rapid population growth (approaching 8–10% annualised rate), coupled with record inflows of international capital and HNWIs, absorbed the actual supply coming online.
The Result: Prices continued their upward trajectory in 2025, rejecting the crash narrative and affirming Dubai’s status as a stable global hub for wealth. The Fitch Report served only to confirm the market’s fundamental strength and liquidity.
The majority of capital flowed where the potential for appreciation was highest: the off-plan investment segment. For investors, off-plan offered the perfect mechanism to leverage capital gains over the construction period.
The Key Driver: Flexible payment plans (e.g., 70/30, 60/40) prevailed, minimizing upfront risk and maximizing capital efficiency.
Hottest Communities and Top-Tier Launches: Major developers strategically focused on creating scarcity through high-value master communities:
Emaar: Continued to lead with ultra-luxury villa launches at The Oasis and high-demand units in established success stories like Dubai Hills Estate.
Nakheel: The ambitious re-launch of Palm Jebel Ali created an immediate ultra-prime frenzy, solidifying the market for trophy, long-term assets.
DAMAC: Dominated the mid-to-high-end villa segment with continued phases at DAMAC Lagoons, catering to family end-users and long-term investors.
Analyst Takeaway: The success of these mega-launches demonstrates that investor confidence is highly concentrated in proven developers and assets with genuine long-term scarcity value.
The secondary (ready) market experienced a widening performance gap, largely driven by the rental boom and sustained demand for larger family homes.
Ready Property Price Growth: Overall prices rose by +12% in 2025, but this was heavily segmented. Prime villas and townhouses significantly outperformed, driven by end-user demand for space. Apartments saw strong but more moderate growth.
Rental Yield Evolution: Rental yields remained exceptionally high globally, averaging 6.5% to 7.5%. This income stability continued to draw buy-to-let investors.
The Shift: Crucially, the rate of rental growth began to decelerate towards year-end. As new inventory from the off-plan boom started to be handed over, the market started moving toward a stabilization point, offering relief to tenants and signaling the end of the rapid rental inflation cycle.
Based on the liquidity, demographic trends, and market maturity, 2026 will be defined by strategic selectivity, not speculation.
| Prediction | Forecast for 2026 | Investor Strategy |
| Price Growth | Moderation: Overall growth slows to +6% to +9%. | Prioritise Prime & Ultra-Luxury assets (e.g., Palm Jumeirah, Dubai Hills) for sustained double-digit appreciation. |
| Rental Market | Stabilization: Growth slows dramatically to +4% to +6%. | Focus on communities with proven tenant demand (e.g., JVC, Business Bay) for consistent income, not sharp rent hikes. |
| Market Segment | The End-User Rises: Secondary market transactions increase their share. | Look for high-quality, completed properties in family-centric areas, benefiting from stabilized prices and end-user mortgage activity |
Q: Will Dubai property prices drop after the Fitch report?
A: Highly unlikely. The report’s oversupply figures did not materialize. Strong demand fundamentals and population growth will support price stability and continued, albeit slower, appreciation.
Q: Is off-plan still the best investment in Dubai?
A: Yes, for capital appreciation potential, especially in unique master communities. However, ready properties are becoming more attractive for end-users and income-focused investors due to stabilizing prices and high rental yields.
My mission is to empower individuals to confidently navigate the real estate market by providing the tools and guidance they need to achieve their goals, whether for personal use or investment. With a focus on integrity, expertise, and trust, I am dedicated to delivering real value to clients, guiding them through every step of their journey, and building strong, lasting relationships.